Quick and Dirty Methods for Building a Service Business on the Internetby perrybase9
Some Internet Marketers really hate the idea of providing a service for the business that they run. It might be because they are caught up in the notion that IM is about getting something for nothing. But if you are trying to find a way to earn money on the net, you should think about becoming a service provider. There are lots of benefits that go beyond the basic making of money. Having the opportunity to meet people from all over the Earth is just one of those benefits. You can build a loyal network of business partners and contacts, one that can take you just about anywhere.
Not so long ago, before the Internet hit it big, the only option people had was offline marketing. During those days, though, it wasn't called "offline" it was called "direct response" marketing or advertising. It's good to borrow from this kind of thing and adopt a multi-step marketing process that uses everything from Facebook to videos to your squeeze page or sales site. Drive traffic, for example, through a Facebook page that contains both video and text based content. You will be able to create a separate feeder site that will be pretty much a video based site. Then you can send these people through the videos to your central website or through a squeeze page. Think about working harder at your lead generation. Make an active effort to sell your lead generation giveaway or the benefits for joining your list.
This method of promoting your business involves making videos. The first thing you need to do is to go after the niches that are actually close to what you want to do. After you make the videos, you will use tags from the related niches. Your video title needs to be composed using the same method. So what you have just done is effectively expanded your reach potential. If you can track down highly viewed videos, try making your video titles a little bit similar to those so that you can use the search volume at YouTube to your advantage. Since all is closely related, you will not be doing anything that is devious or underhanded.
Affiliate marketers are the most likely to ignore the power of video and that's a huge mistake. It's possible that they are just too lazy to create videos and that's why they lose out on so much marketing power. We've all seen review websites--they are quite effective when they are done well. Obviously the site will have some text-based content but the main feature is going to be a video. The idea is to create a video review of whatever service or video that you want to sell. You might also make presell videos (which aren't the same thing as review videos). If you do not already know what preselling is or how to do it correctly, you need to learn. Presell marketing isn't that hard to understand or to learn but you should know exactly how to approach it.
As you've learned you've no doubt become familiar with the concept of using OPM (Other Peoples' Money) for business purposes. This is something that has been done since the dawn of business and it is how many people have amassed some incredible fortunes. What we have discussed is very similar, and both approaches employ the concept of leverage. Hopefully you now have a really good idea of how best to understand and use leverage in a way that will make a difference for you.